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Communications Plan Series, Part 2 of 3: Measuring and Monitoring Marketing Coms

Communications plans can seem overwhelming but when they are done well, they help you measure and monitor important details, increasing prospect pools and warming up your leads. Here are a few things to think about when building a communications plan for your marketing efforts.

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Advising the Already or Soon to be Retired: It’s a Confidence Game

Financial advisors deal in confidence all day long. Whether it’s measuring the value at risk of an investment portfolio or helping a client assess their risk tolerance, confidence is a huge part of what advisors do. But when it comes to clients, you may be getting punked. New research shows that one in five Americans thinks they’ll never be able to retire. What accounts for the insecurity?

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Retirement Planning Education for Employees: Track and Stack

As Quarter 4 draws near, Plan Sponsors may be wondering how they can help employees capture the end of the year energy to plan for retirement. One of our new favorite ways is to combine a well-known method with a newer system: track and stack. Tracking habits and progress towards goals is a method known to help motivate employees towards goals. But habit stacking is a new method that is stirring up a lot of interest for its impact.

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IRAs Today: Employee Education

Some changes to IRAs in the Secure Act 2.0 may have brought employees to think about how they may want to incorporate IRAs into their retirement savings plan. Towards that end, Plan Sponsors may want to offer employees a few key details on why IRAs can benefit their savings.

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Supreme Court Cases for Sponsors

A handful of cases slated to be heard by the Supreme Court this Fall could be important for Plan Sponsors. Here’s what to know.

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Communication Overload as a Compliance Problem.

On an individual level, communication overload can be a serious problem in terms of employee productivity and job satisfaction. On an enterprise level, communication can have serious compliance repercussions. Generic tips for using to-do lists and AI to sort your inbox don’t fully address the problem and its impact on decision-making.

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Not the Same Old, Same Old, When It Comes to Getting Older

Recent studies may challenge assumptions on retirement planning, for clients and advisors. Taken together, the studies show a compelling conclusion that using a financial planner greatly increases the chances of succeeding saving sufficiently for retirement. Read on for three takeaways.

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Communications and Content Creation Series 1: Audit and Assess for Success

If the launch of a new platform rattles your marketing department, it may be because your firm’s communications plan is based too much on responding and less on a clear executable strategy. Through a series of articles, we make it easy to streamline your communications and content creation so that you can capture more leads and have a smoother pipeline of prospective clients.

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DOL’s Request for Public Comment on SECURE 2.0’s Emergency Savings Accounts

As an update to our June 2023 article on auto-enrolling employees in emergency savings accounts, we thought it might be worthwhile to highlight that the DOL is specifically requesting comment on the reporting requirements concerning Emergency Savings Accounts and detail the two questions on which the DOL seeks comment.

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A Third Option in the Struggle Between Credit Cards and 401(k)s

Credit card debt competes with saving, for retirement or emergencies, on the spreadsheet cells of your employees’ budget. This war of intentions is particularly noticeable in younger generations, like GenZ, those just entering the workforce. Here’s a review of how credit card debt impacts retirement saving.

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Plan Participant Education: Five Places to Start

New research shows that over half of all plan participants can’t pass a basic retirement education quiz. But where to start? Here are a few suggestions of where to begin with a plan participant education program.

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About Those Incentives: Is Your Gift Allowed Under Secure Act 2.0 on Enrollment Incentives?

Deliberating over de minimis incentives to boost participation in 401(k) and 403(b) plans? We discuss the details of the new provision in this article about Section 113 of the Secure 2.0 Act.

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Student Loans and Credit Card Debt: A Perfect Storm May Wreck Your Employees’ Retirement

A perfect storm occurs rarely, when two or more meteorological events come together to create disastrous effects much more so than if the two events had happened individually. The impact of student loans coming due at the same time as a significant amount of bad debt written off by credit card companies may just be one of those rare, disastrous situations.

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…Are You Ready For it? Brush Up Your Leadership Communication Skills to Find the Holy Ground of Employee Benefits Satisfaction

It’s not an epiphany that employee benefits are a significant tool in recruiting and retaining employees. How can you be sure you’ve got the right end game in sight? Before you go singing “it’s me, Hi, I’m the problem,” you may want to consider two basics of leadership communications.

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Next up in Marketing Content: Scannability in Four Fs

Your content may be perfect, but if it isn’t organized to flow well with how readers consume information, it might as well be a smoke signal. Here’s how improving scannability can help financial advisors win more warm leads.

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Tech Dollars at Work: Emerging FinTech for Financial Advisors

If your tech budget is a tad limited, making your tech dollars work means focusing on getting the most for your money. Haphazard upgrading can lead to deficits in how your technology integrates as an enterprise. To avoid tech debt, you may want to consider these new products.

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Shake, Shake, Shake It Up: Additional Legislation and Court Cases that Could Impact Retirement Planning

All eyes may be on clarifying the Secure Act 2.0, but other legislative changes could keep advisors on their toes. Especially if the Supreme Court challenges administrative agency authority. Here’s what to consider.

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New in FinLit: Concerns About Abusive Lending Policies?

Plan sponsors are increasingly offering financial literacy programs for their participants, including educating participants on their rights and the roles of consumer agencies. A new effort by the CFPB may cause confusion among participants seeking consumer loans. The history and impact of predatory lending may predict positive and negative impacts of the new policy.

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Ready, Set, Review: Best Practice Updating as Part of Career Development

Best practice documents can be helpful in insulating assets from risk and, since they can be used as benchmarks, limiting liability. Yet, keeping up with changes to best practices can be daunting. If your plan administrator and HR department are thinking of updating their best practices library and worry about the resources needed, you may have a secret weapon in this process: career development.

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Auto-Enrolling Beyond 401(ks) and Regulatory Rules.

The balancing act most plan sponsors engage in to expand benefits, minimize costs, and remain within regulatory rules can feel like walking a tightrope. Over the last year, we’ve been looking at aspects of auto-enrolling employees in programs. Here, we look at the concerns around compliance.

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FinTech Trends and Cases That May Change Investor Behavior

In the tsunami of information and misinformation about FinTech and digital assets some information may get missed. Here are five topics worth paying attention to: 1) the SEC v. Coinbase case and defining securities to include digital assets; 2) the UCC and Blockchain; 3) open banking extensions; 4) AI for loan processing; and 5) AI for cybersecurity.

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Unready, Unknowing: New Research on High Wage Workers’ Lack of Preparedness for Retirement

The Center for Retirement Research’s new report presents quite a fascinating find: 40% of American households are either too worried or aren’t worried enough about whether they are on track for retirement. And the shocking part is, those with higher incomes may be falling into the “not worried enough category."

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Secure 2.0 Act – More Changes Coming?

The passage of the Secure 2.0 Act had major changes on many American’s retirement planning options. The process was complex, drawn out and not without its problems. Six months after it was made into law, analysts and lawmakers have noted a few key holes in the legislation.

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Temporary Relief? What to Consider When Turning to Temporary Workers This Season

Data from the Bureau of Labor Statistics (BLS) shows that employees are also continuing to quit in 2023 at a rate similar to 2022. Some employers turning to long term temporary employees to fill these gaps may be wondering if they can roll those into systems set up for seasonal workers in terms of benefits. Plan sponsors should exercise caution in that area. Here’s why.

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Benefits Boost: Is Your Benefits Information Accessible on The Go?

Substack subscriptions are booming. What can plan sponsors learn about how Substack’s formatting helps readers stick with long form pieces?

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Authors

Beau Adams
Executive Vice President, BCG
John Correll
Client Relations Team Leader
Kevin Bonner
Regional Retirement Sales Director
Nina Wilkinson
Client Relations Manager
Robert Terry
Retirement Plan Sales Manager

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