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Supreme Court Watch: Hughes v. Northwestern University

A quick review of what’s on the Supreme Court’s docket will show the “as yet to be calendared” case of Hughes v. Northwestern University. This case could impact an advisor’s duty of prudence and is worth watching for a variety of reasons.

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Fresh out of Content? Responding to Social Media Is Always In Season

If you are facing a blank screen and blinking cursor for your next client newsletter, we have a solid suggestion for you: respond to someone else’s content. It’s a practice well accepted in academia for generations, and its making its way through social media too.

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Planning for Year End: Four Things to Add to Your Own Year End Planning Lists

Advisors may be compiling year-end lists for their clients. But with advisors seeing higher than normal numbers of new clients, they may do well to follow their own advice. So what do you need to do to get yourself sorted for year end? Here are four things to include in your year-end planning.

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Six Solid Staffing Tips

The pandemic’s change to how we work had big effects on staffing. Is the biggest impact on workforce management hiring? Maybe, but there are a few new staff management practices that could be worth taking note. Here are six of them.

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Networking or Bust? Four Questions Worth Asking About Your Networking Strategy

The effects of the pandemic meant cancelled events and virtual platforms. As advisors began planning for 2022, you might be asking, is networking still a worthy part of your marketing plan? Here are four questions to ask as you plan for 2022.

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Retail Worker Shortage and other Trends Point to a Bright Savings Future

Where oh where did the workers go? The story we hear about worker shortage may show the confluence of several trends, all pointing to your clients having an easier time saving for retirement.

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Myths About Marketing Post-Pandemic

Given all of the unpredictability, it might be tempting for advisors to follow some common myths about post-pandemic marketing. Here is a look at a few of the most common post-pandemic marketing myths we’ve seen and an eye on what’s fact versus fiction.

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Summer Reading – Is It Time for a Book Club?

Book clubs popped up all over during the pandemic. Could a book club be an avenue to find new leads for your business? Here are a few thoughts about book clubs and marketing.

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Third Quarter Starts with Three Compliance-Related Cases from the SEC Worth Reviewing

Quarter three of 2021 shows a trend that advisors should review with their internal compliance team including a recent win by the SEC in federal court and two administrative orders, one involving a $7.2 million disgorgement award.

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Maintain vs Retain: Keep Clients by Borrowing a Page from E-Commerce

Advisors may be turning their thoughts towards maintaining their clients. While advisors and others in service industries focus on client maintenance, those in eCommerce focus on client retention. The difference between the two may provide some interesting insight into your client maintenance plans and point to where you might be able to improve.

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Beat Your Client’s Zoom Fatigue

Clients are, shall we say, tired of Zoom. How can you or other advisors on your team still produce effective client seminars? There’s no quick answer, but a few solid tips from professionals discussed below may help.

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What Else is New? Why Learning a New Skill Should Be At the Top of Your Marketing Plan

They say you can’t teach an old dog new tricks, but that might be because learning new tricks keeps your dog young. Here’s why you need to stretch your gray matter to stay on top of your client acquisition game.

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Ready, Set, GO GO GO! Talking to Clients about Post-Covid Spending and Travel

It’s worth revisiting the basics with clients now, as the urge to splurge on travel, or any other “normal” activity. But the thought of stepping out is hard to step away from. With the behavioral finance of planned splurges and the following information, you can have a productive conversation with your clients, even if they are cabin-feverish.

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Putting the “Ad” in “Advisor”

Advisors rejoice, because now testimonials can finally be used in their advertising. Here’s a summary of what changed, why you should do it, and how you can make the most of this new opportunity.

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The 411 on FINRA’s Rule 4111?

With the SEC and DOL potentially making new rules, don’t lose sight of new regulations from FINRA that could impact you. FINRA’s newer rules warrant caution and consultation with counsel.

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Community Service and Brand Growth: Three Ways Advisors Can Get Involved

Financial advising is all about cultivating trusting relationships. By giving back to their local community, advisors can demonstrate their investment in their neighborhoods and can even drive business.

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Mega Wedding Mega Bust: The Small Wedding Trend is Great for Investors

In 2020, the average cost of a wedding dropped by 33%, but couples still may have to choose between a traditional wedding and a traditional starter house. Advisors may want to read up on the small wedding trend to help with this large purchase.

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State and Local Legislation to Watch

When it comes to income, investing and saving for retirement, it isn’t only federal laws to keep an eye on. States may be creating new challenges and opportunities for investors as well. Here are a few we’ve noticed in the last year.

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Plop Plop Fizz Fizz: How to Help Clients During Market Bubbles

The current hot real estate market may not be a bubble, but it may feel like one to your clients. Advice for advisors on how to keep your clients on steady footing.

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Why You Need a Content Plan

Content plans (aka content calendars) will help your client communications stay organized, consistent, and on-brand. Here’s what they are and why you need one.

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When it Comes to Hiring, Focus on People Not Skills

Hiring outside the box can make your organization stronger and more appealing to a wider variety of clients. After all, advising isn’t just about asset management, it’s about trust and connecting with people first and foremost.

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How to Make Sure Advisor Achievements Stay Visible to the Boss and Client

For advisors working from home, how can they make sure poor communication isn't holding back their career advancement and client relationships by making their achievements invisible?

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Diversify Your Assets…and Advisors

Why do diversity and inclusion matter, and how do advisory firms go about creating and maintaining diverse, inclusive workspaces? It turns out that diversity policies aren’t the answer, but mentorship may be.

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Looking Ahead: What Could be On the Menu for Regulatory Agencies in the Biden Administration

It may be tough to pinpoint what the Biden administration’s regulatory aims are as to employment and retirement policy because of the current COVID crisis. A look at who the White House has named for leadership posts could help employers get an idea of what regulatory changes could be coming.

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How to Talk to Clients about Market Complexity

What do investors need right now, and how can advisors continue to build relationships and communicate effectively in a way that helps clients navigate the current economic whirlpool?

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Authors

Beau Adams
Executive Vice President, BCG
John Correll
Client Relations Team Leader
Kevin Bonner
Regional Retirement Sales Director
Nina Wilkinson
Client Relations Manager
Robert Terry
Retirement Plan Sales Manager

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