Maintain vs Retain: Keep Clients by Borrowing a Page from E-Commerce
Advisors may be turning their thoughts towards maintaining their clients. While advisors and others in service industries focus on client maintenance, those in eCommerce focus on client retention. The difference between the two may provide some interesting insight into your client maintenance plans and point to where you might be able to improve.
Beat Your Client’s Zoom Fatigue
Clients are, shall we say, tired of Zoom. How can you or other advisors on your team still produce effective client seminars? There’s no quick answer, but a few solid tips from professionals discussed below may help.
What Else is New? Why Learning a New Skill Should Be At the Top of Your Marketing Plan
They say you can’t teach an old dog new tricks, but that might be because learning new tricks keeps your dog young. Here’s why you need to stretch your gray matter to stay on top of your client acquisition game.
Ready, Set, GO GO GO! Talking to Clients about Post-Covid Spending and Travel
It’s worth revisiting the basics with clients now, as the urge to splurge on travel, or any other “normal” activity. But the thought of stepping out is hard to step away from. With the behavioral finance of planned splurges and the following information, you can have a productive conversation with your clients, even if they are cabin-feverish.
Putting the “Ad” in “Advisor”
Advisors rejoice, because now testimonials can finally be used in their advertising. Here’s a summary of what changed, why you should do it, and how you can make the most of this new opportunity.
The 411 on FINRA’s Rule 4111?
With the SEC and DOL potentially making new rules, don’t lose sight of new regulations from FINRA that could impact you. FINRA’s newer rules warrant caution and consultation with counsel.
Community Service and Brand Growth: Three Ways Advisors Can Get Involved
Financial advising is all about cultivating trusting relationships. By giving back to their local community, advisors can demonstrate their investment in their neighborhoods and can even drive business.
Mega Wedding Mega Bust: The Small Wedding Trend is Great for Investors
In 2020, the average cost of a wedding dropped by 33%, but couples still may have to choose between a traditional wedding and a traditional starter house. Advisors may want to read up on the small wedding trend to help with this large purchase.
State and Local Legislation to Watch
When it comes to income, investing and saving for retirement, it isn’t only federal laws to keep an eye on. States may be creating new challenges and opportunities for investors as well. Here are a few we’ve noticed in the last year.