Benefit Consultants Group and Mid Atlantic Trust Company
to Launch a New ETF 401(k) Platform

DELRAN, NJ, JANUARY 7, 2009—Benefit Consultants Group (BCG) is teaming up with industry-leader Counsel Trust Company, dba Mid Atlantic Trust Company (MATC), to launch a fully bundled 401(k) platform offering Exchange Traded Funds (ETFs). This partnership with MATC allows advisors and plan sponsors the opportunity to broaden investment horizons.
 
ETFs have become highly regarded as a key part of not only a successful investment portfolio but also a 401(k) plan.  They offer a cost-effective and transparent solution that covers a full range of risk and style scenarios.  This new platform allows investors to take a more comprehensive approach to building a 401(k) investment menu.
 
The MATC solution eliminates operational challenges facing previous efforts to successfully integrate ETFs into daily-valued 401(k) platforms.  Now, ETFs can be integrated into a 401(k) menu without sacrificing quality custody, settlement, recordkeeping and administrative services.
 
“This is an exciting time for the retirement landscape,” says Tim Friday, Group CEO of Mid Atlantic Capital Group.  “ETFs represent a tremendous growth opportunity in the asset management sector today.  I know our partners are excited about the ability to introduce innovative asset management alternatives to their retirement plan clients,” adds Friday.
 
Beau Adams, Executive Vice President of Business Development at BCG agrees.  “We are extremely pleased to form this partnership with MATC and bring new and innovative products to our advisors, who have been increasingly asking about the ability to use ETFs.  We are now able to offer a cost effective and transparent solution to meet their needs.” “Advisors can now introduce ETFs without sacrificing recordkeeping, administrative accuracy or efficiency,” says Adams.  
 
"We are excited that MATC is able to bring this product to market,” mentions Adams. “This is yet another important milestone for BCG, and allows us to remain true to our core mission of helping our clients build financial security through quality products and outstanding service. I believe this partnership offers a tremendous opportunity for MATC, BCG, and our clients.  We look forward to a successful future together.”
 
 
About Benefit Consultants Group:

Benefit Consultants Group, an award-winning third-party administration firm.  BCG provides plan sponsors and participants with innovative solutions, comprehensive sales support and high quality recordkeeping services to meet the specific retirement needs of its clients for over 50 years.  Throughout the decades, BCG has met the challenges of an ever-changing retirement plan environment, while providing its clients with the highest degree of quality service, inspired plan design and implementation. BCG is also the first retirement services TPA firm in the country to receive an ISO 9001 Registration for quality management. For information, visit www.bcgbenefits.com or call 1-800-524-4015.
 
 
About Mid Atlantic Trust Company:
Mid Atlantic Trust Company (MATC) is an independent expert in trust & custody solutions for retirement plans.  They provide innovative solutions to thousands of plans and safeguard billions of dollars. The Mid Atlantic companies provide a broad array of sophisticated financial products, support services and technology to a select group of financial organizations.  They provide first-class service to their clientele, which consists of teamwork, innovation and reliability. Through this continual improvement process, Mid Atlantic is dedicated to meeting the increasing requirements of the marketplace in the years ahead.